mmmmmm i want me some of this about now
heck id let them do this…and what an innovative idea
RIP Society of the Day: An ad firm is stepping in to help struggling homeowners meets their monthly mortgage payments by offering to pony up cash in exchange for ad space on the side of their house. “I knew the economy was tough,” Adzookie CEO Romeo Mendoza told CNN, “but it’s sad to see how many homeowners are really struggling.”
The company explains the terms of the deal on their site:
Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 - 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.
Mendoza expects to paint his first house in the next few weeks.
what a great idea. pepsi is on the ball this time.
Green Initiative of the Day: It was announced yesterday that PepsiCo will soon begin manufacturing an environmentally-friendly bottle composed entirely of plant material — this despite Coca-Cola Co.’s recent assertion that it would be years before a 100% plant-based bottle could be produced.
Materials used include switch grass, pine bark, and corn husks. PepsiCo plans to eventually begin incorporating organic leftovers from its food business.
According to PepsiCo senior VP of advanced research Rocco Papalia, the way the new PET bottles feel and protect their contents is indistinguishable from their plastic siblings. “We’ve cracked the code,” he is quoted as saying. “It’s a beautiful thing to behold.”
[ap via csm.]
Charity Raffle of the Day: Artist Diem Chau, best known for her incredibly intricate crayon sculptures, is doing her part to help Japan recover by raffling off a crayon family portrait (up to 3 carved crayons, so pick your favorite family members) to the winner of a drawing to be held on March 24th. Tickets are $10, with 100% of the proceeds going to the Japanese Red Cross Society.
Full entry info can be found here.